Optimal Design of Social Comparison Effects: Setting Reference Groups and Reference Points
نویسندگان
چکیده
منابع مشابه
Optimal Design of Social Comparison Effects: Setting Reference Groups and Reference Points
In this paper, we study how social planners should exploit social comparisons to pursue their objectives. We consider two modes of social comparison, referred to as behind-averse and ahead-seeking behaviors, depending on whether individuals experience a utility loss from underperforming or a utility gain from overperforming relative to their peers. Modeling social comparison as a game between p...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2013
ISSN: 1556-5068
DOI: 10.2139/ssrn.2246838